If we answer most of our key business questions through paid custom surveys or focus groups, we may soon lose the ear of senior management. Why? The c-suite continues to be under tremendous pressure to take action quickly while keeping a tight grip on the bottom line. And with internal functions like CRM and Web management having instant-access to (more…)
-
Bio
Monika Wingate
Monika Wingate is the owner of Fountainhead Brand Consulting. She has over 15 years of brand consulting, new product development, and consumer insights experience. Monika previously held research management positions at General Mills and Pillsbury, and has helped a variety of companies develop new products and growth strategies including Sub-Zero, Stonyfield Farms, U.S. Bank and Lands’ End.
