After two great days at the NLS Food Summit, I noticed something unique about the conversation. While many presentations centered on the obvious themes of social media marketing and health and wellness, there was an undercurrent to the conversation that was far more significant. It led me to realize there is a new benefit that winning brands are giving their consumers – a benefit that is transforming the way companies invent, market, and distribute products as well as how they engage their consumers.
Posts Tagged ‘business model innovation’
Kohler’s Innovative New Product Strategy
Sunday, January 30th, 2011In January, Kohler launched a new product called Elevance Rising Wall Bath. I wanted to feature this product in my blog as an example of a well thought out innovation strategy.
Elevance is an ergonomic bathtub that was cleverly designed to target the growing number of aging Americans renovating their homes. Here is a link to a video that will give you a sense of how well they tied their design features to aging consumer needs (more…)
Should you invest in Re-Value Engineering?
Monday, October 25th, 2010Last week’s evolveNPD post mentioned a former Kraft executive’s prediction that companies will invest in what I’m calling Re-Value Engineering: focusing on taking out less important features and lowering the price, rather than just adding more features and cost into products. Do we see signs of this already? What does it mean for our industries? Here are a few examples from this week’s news… (more…)
