Comments for insight to strategy http://insight-to-strategy.com Wed, 30 May 2012 15:53:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Successful Targeting for New Products by John Levine http://insight-to-strategy.com/2012/05/successful-targeting/comment-page-1/#comment-880 John Levine Wed, 30 May 2012 15:53:47 +0000 http://insight-to-strategy.com/?p=179#comment-880 Excellent perspective! I have had similar success in developing new products that achieve substantial incremental sales by focusing on attitudinal or behavioral segments that have distinct needs. Another approach is to target new products at distinct usage contexts that will evoke different sets of needs and product selection criteria. Excellent perspective! I have had similar success in developing new products that achieve substantial incremental sales by focusing on attitudinal or behavioral segments that have distinct needs. Another approach is to target new products at distinct usage contexts that will evoke different sets of needs and product selection criteria.

]]> Comment on Are you ready for the Empowerment Economy? by admin http://insight-to-strategy.com/2012/03/empowerment_economy/comment-page-1/#comment-712 admin Mon, 19 Mar 2012 16:34:10 +0000 http://insight-to-strategy.com/?p=168#comment-712 Linked-in comment Group: Consumer Insights Interest Group Discussion: What do you think about the trend of consumer empowerment? 'Consumer empowerment,' per se, is nothing new. We've been empowering consumers on a smaller scale for years - not only by engaging them in the MR process both qualitatively (my specialty) and quantitatively, but also by solicting feedback on customer service response forms, offering designated phone lines for customer questions, etc. The recent buzz about the 'rise of the consumer' is old news. Like Dorothy's eventual insight about her ruby slippers, the power was there all along - but they needed to want to use it. Posted by Laurie Bredenfoerder, MBA, PRC Linked-in comment
Group: Consumer Insights Interest Group
Discussion: What do you think about the trend of consumer empowerment?
‘Consumer empowerment,’ per se, is nothing new. We’ve been empowering consumers on a smaller scale for years – not only by engaging them in the MR process both qualitatively (my specialty) and quantitatively, but also by solicting feedback on customer service response forms, offering designated phone lines for customer questions, etc. The recent buzz about the ‘rise of the consumer’ is old news. Like Dorothy’s eventual insight about her ruby slippers, the power was there all along – but they needed to want to use it.
Posted by Laurie Bredenfoerder, MBA, PRC

]]> Comment on Are you ready for the Empowerment Economy? by admin http://insight-to-strategy.com/2012/03/empowerment_economy/comment-page-1/#comment-711 admin Mon, 19 Mar 2012 16:33:13 +0000 http://insight-to-strategy.com/?p=168#comment-711 Linked-in comment Group: PDMA Wisconsin Chapter - Product Development and Management Association Discussion: Do you think brands should be doing more to empower consumers? Absolutely! Driven by social media, today we are seeing a transformation of the relationship between brands and customers. It's no longer a one side push "advertising" approach but a give and take "conversation" that will empower brands to build better relationships with customers. This thinking isn't new, nor did "social media" invent it. Harvard is one leader with their VRM Project. VRM stands for Vendor Relationship Management. VRM tools provide customers with both independence from vendors and better ways of engaging with vendors. Learn more here: http://cyber.law.harvard.edu/projectvrm/Main_Page Posted by David McKnight Linked-in comment
Group: PDMA Wisconsin Chapter – Product Development and Management Association
Discussion: Do you think brands should be doing more to empower consumers?
Absolutely! Driven by social media, today we are seeing a transformation of the relationship between brands and customers. It’s no longer a one side push “advertising” approach but a give and take “conversation” that will empower brands to build better relationships with customers. This thinking isn’t new, nor did “social media” invent it. Harvard is one leader with their VRM Project.

VRM stands for Vendor Relationship Management. VRM tools provide customers with both independence from vendors and better ways of engaging with vendors. Learn more here:

http://cyber.law.harvard.edu/projectvrm/Main_Page
Posted by David McKnight

]]> Comment on Are you ready for the Empowerment Economy? by admin http://insight-to-strategy.com/2012/03/empowerment_economy/comment-page-1/#comment-710 admin Mon, 19 Mar 2012 16:31:49 +0000 http://insight-to-strategy.com/?p=168#comment-710 Linked-In Comment: Group: General Mills Past, Current and Future Employees. Discussion: What do you think of the trend of consumer empowerment? it appears that more companies are getting consumers involved (via consumer input, feedback) earlier in the design process, if you will, or innovation process - which can mean more quickly delivering products to market that consumers want/need/desire... there is however some risk that new ideas could leak out - during home use tests HUTs or controlled location testing CLTs Posted by David Lahti Linked-In Comment:
Group: General Mills Past, Current and Future Employees.
Discussion: What do you think of the trend of consumer empowerment?
it appears that more companies are getting consumers involved (via consumer input, feedback) earlier in the design process, if you will, or innovation process – which can mean more quickly delivering products to market that consumers want/need/desire… there is however some risk that new ideas could leak out – during home use tests HUTs or controlled location testing CLTs
Posted by David Lahti

]]> Comment on Stop the surveys, please! by admin http://insight-to-strategy.com/2012/01/stop-the-surveys-please/comment-page-1/#comment-566 admin Tue, 17 Jan 2012 23:17:18 +0000 http://insight-to-strategy.com/?p=163#comment-566 Group: Front End of Innovation Discussion: Do we need to reinvent how we collect customer feedback? I'm with Jim. So much data is inactionable... I think we need to start with the end point, "what do we want to do with data". That will determine appropriate collection methods, and perhaps more importantly, the format or means in which data is communicated to make it actionable for a variety of audiences. I'm sure we've all seen situations where the development group procured its own research, marketing theirs... each sees what they want but neither serves to align the 2 groups to an 'initiative'. Posted by Tim Group: Front End of Innovation
Discussion: Do we need to reinvent how we collect customer feedback?
I’m with Jim. So much data is inactionable… I think we need to start with the end point, “what do we want to do with data”. That will determine appropriate collection methods, and perhaps more importantly, the format or means in which data is communicated to make it actionable for a variety of audiences. I’m sure we’ve all seen situations where the development group procured its own research, marketing theirs… each sees what they want but neither serves to align the 2 groups to an ‘initiative’.
Posted by Tim

]]> Comment on Stop the surveys, please! by admin http://insight-to-strategy.com/2012/01/stop-the-surveys-please/comment-page-1/#comment-565 admin Tue, 17 Jan 2012 23:17:01 +0000 http://insight-to-strategy.com/?p=163#comment-565 Group: Consumer Insights Interest Group Discussion: Do we need to reinvent how we collect customer feedback? Get Paid Taking Surveys at Home! Did You Know Over 10,000 Companies Pay People Everyday for their Opinions? -Paid Online Surveys - hundreds of surveys available (Up to $5-$50 for taking surveys from your computer!) -Full Time Paid Survey Jobs (some paid survey takers even get hired full time!) -Product Testing (they mail you a product, review it, and you keep it!) -Online Focus Groups (participate in a one hour "chat" and give your opinion) ... and Much Much More! *Work from anywhere in the world *Get Paid INSTANTLY! *Set your own working hours *No deadlines- stress free working *No annoying bosses *No financial risk *No special skills required http://debef706w7opocjpu8sb9tenbn.hop.clickbank.net/ Posted by Robyn Group: Consumer Insights Interest Group
Discussion: Do we need to reinvent how we collect customer feedback?
Get Paid Taking Surveys at Home!

Did You Know Over 10,000 Companies Pay People Everyday for their Opinions?

-Paid Online Surveys – hundreds of surveys available
(Up to $5-$50 for taking surveys from your computer!)

-Full Time Paid Survey Jobs
(some paid survey takers even get hired full time!)

-Product Testing
(they mail you a product, review it, and you keep it!)

-Online Focus Groups
(participate in a one hour “chat” and give your opinion)

… and Much Much More!

*Work from anywhere in the world
*Get Paid INSTANTLY!
*Set your own working hours
*No deadlines- stress free working
*No annoying bosses
*No financial risk
*No special skills required

http://debef706w7opocjpu8sb9tenbn.hop.clickbank.net/
Posted by Robyn

]]> Comment on Stop the surveys, please! by admin http://insight-to-strategy.com/2012/01/stop-the-surveys-please/comment-page-1/#comment-564 admin Tue, 17 Jan 2012 23:16:02 +0000 http://insight-to-strategy.com/?p=163#comment-564 Group: Front End of Innovation Discussion: Do we need to reinvent how we collect customer feedback? Monika, I try to be careful to not use 'methods-speak' - like qualitative vs. quantitative vs ethnographic (and on and on), and focus on the outcome for the inventor or innovator. My experience as an engineer is that research done by others (you name the method) isn't easily integrated into the holistic brains of these individuals and teams and subject to too much misinterpretation when they have to actually 'make something.' It's the translational skill within an individual who has to use their skill to 'make something' (product, package, graphics, claims demo, etc.) where the research 'insight' gets lost if those people don't have that holistically in their brain and belly. I love quantitative research when I've had the opportunity to input signifigicantly into the design of what is being measured, and to a complete understanding of what the analysis is showing me. For most companies the quantitative information is what will give them confidence in the investment they will need to make. Certainly as the information age gets better (more holistic, cheaper, faster) then we will need these tools highly integrated to give confidence to rapid prototyping. Like you, I look forward to these Evolutions. Posted by Jim Group: Front End of Innovation
Discussion: Do we need to reinvent how we collect customer feedback?
Monika, I try to be careful to not use ‘methods-speak’ – like qualitative vs. quantitative vs ethnographic (and on and on), and focus on the outcome for the inventor or innovator. My experience as an engineer is that research done by others (you name the method) isn’t easily integrated into the holistic brains of these individuals and teams and subject to too much misinterpretation when they have to actually ‘make something.’ It’s the translational skill within an individual who has to use their skill to ‘make something’ (product, package, graphics, claims demo, etc.) where the research ‘insight’ gets lost if those people don’t have that holistically in their brain and belly. I love quantitative research when I’ve had the opportunity to input signifigicantly into the design of what is being measured, and to a complete understanding of what the analysis is showing me. For most companies the quantitative information is what will give them confidence in the investment they will need to make. Certainly as the information age gets better (more holistic, cheaper, faster) then we will need these tools highly integrated to give confidence to rapid prototyping. Like you, I look forward to these Evolutions.
Posted by Jim

]]> Comment on Stop the surveys, please! by admin http://insight-to-strategy.com/2012/01/stop-the-surveys-please/comment-page-1/#comment-563 admin Tue, 17 Jan 2012 18:47:33 +0000 http://insight-to-strategy.com/?p=163#comment-563 From blog author Monika Wingate: Thanks for the great comments! Interesting that several of you are looking at a more qualitative approach vs. large scale data aggregation. That is the direction that my firm is taking right now, but I am curious to see if customer satisfaction research and open innovation techniques maybe merge at some point to get larger scale "crowdsourcing" like feedback as opposed to surveys with charts and numbers as output. I have no idea what that would look like, but it will be fun to watch the industry evolve... From blog author Monika Wingate:
Thanks for the great comments! Interesting that several of you are looking at a more qualitative approach vs. large scale data aggregation. That is the direction that my firm is taking right now, but I am curious to see if customer satisfaction research and open innovation techniques maybe merge at some point to get larger scale “crowdsourcing” like feedback as opposed to surveys with charts and numbers as output. I have no idea what that would look like, but it will be fun to watch the industry evolve…

]]> Comment on Stop the surveys, please! by admin http://insight-to-strategy.com/2012/01/stop-the-surveys-please/comment-page-1/#comment-562 admin Tue, 17 Jan 2012 18:46:24 +0000 http://insight-to-strategy.com/?p=163#comment-562 Group: Front End of Innovation Discussion: Do we need to reinvent how we collect customer feedback? IMO inventors and innovators need to 'feel, see, hear, experience' their 'things(inventions/innovations) in the context of reality - let's just call it 'no one can learn for you' type of REAL RESEARCH - and our batting average will increase dramatically. Move away from 'methods-speak' to walking in the shoes and experiences of those you are targetting and your learning will increase and your innovative solutions will become real life changers. Too many intermediaries telling the inventors/innovators 'this what what they said' that cannot be translated into real improvements. Posted by Jim Group: Front End of Innovation
Discussion: Do we need to reinvent how we collect customer feedback?
IMO inventors and innovators need to ‘feel, see, hear, experience’ their ‘things(inventions/innovations) in the context of reality – let’s just call it ‘no one can learn for you’ type of REAL RESEARCH – and our batting average will increase dramatically. Move away from ‘methods-speak’ to walking in the shoes and experiences of those you are targetting and your learning will increase and your innovative solutions will become real life changers. Too many intermediaries telling the inventors/innovators ‘this what what they said’ that cannot be translated into real improvements.
Posted by Jim

]]> Comment on Stop the surveys, please! by admin http://insight-to-strategy.com/2012/01/stop-the-surveys-please/comment-page-1/#comment-561 admin Tue, 17 Jan 2012 18:34:13 +0000 http://insight-to-strategy.com/?p=163#comment-561 From blog Author Monika Wingate: I think the 800# gorilla in the room is the volume of customer satisfaction work being done. Yes it is a good idea to identify the best time to collect the research, and to simply the questions and make them relevant. But if I get asked 5 times a day to fill out a survey - once at the coffee shop, once at the grocery store, and twice online when visiting websites, is it realistic to think I'm going to want to respond to any of them after a while? Especially since I'm already commenting on these topics on Facebook and Twitter. Maybe this is an issue of the "lens" through which we view the research. Rather than looking at it from a company centric point of view (eg. when and where are they interacting with me), maybe we should be looking at it from a consumer point of view (when and where are consumers giving feedback on their daily shopping behavior). From blog Author Monika Wingate:
I think the 800# gorilla in the room is the volume of customer satisfaction work being done. Yes it is a good idea to identify the best time to collect the research, and to simply the questions and make them relevant. But if I get asked 5 times a day to fill out a survey – once at the coffee shop, once at the grocery store, and twice online when visiting websites, is it realistic to think I’m going to want to respond to any of them after a while? Especially since I’m already commenting on these topics on Facebook and Twitter. Maybe this is an issue of the “lens” through which we view the research. Rather than looking at it from a company centric point of view (eg. when and where are they interacting with me), maybe we should be looking at it from a consumer point of view (when and where are consumers giving feedback on their daily shopping behavior).

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