Archive for the ‘NPD News’ Category
Tuesday, May 29th, 2012
In today’s competitive marketplace, it’s essential to search out new product opportunities in order to achieve growth. However, to effectively market new products, we need to determine the right consumer target. Are current category buyers the means to success or should brands invest in attracting new users to the category?
A recent Catalina report analyzed 25 new CPG products launched in 2010 to learn which consumers were most important for new product success. (more…)
Tags: breakthrough new products, Catalina, Consumer targeting, CPG new products, new category buyers, new product launch, new products, Target consumer
Posted in NPD News, Strategic Ideas | 1 Comment »
Monday, March 12th, 2012
After two great days at the NLS Food Summit, I noticed something unique about the conversation. While many presentations centered on the obvious themes of social media marketing and health and wellness, there was an undercurrent to the conversation that was far more significant. It led me to realize there is a new benefit that winning brands are giving their consumers – a benefit that is transforming the way companies invent, market, and distribute products as well as how they engage their consumers.
(more…)
Tags: business model innovation, coca-cola, consumer insights, food marketing, General Mills, kraft, marketing trends, new product development, NLS food summit, private social media panels, quaker, stonyfield, udi's
Posted in Company Profiles, Innovation Examples, NPD News, Strategic Ideas | 3 Comments »
Monday, October 25th, 2010
Last week’s evolveNPD post mentioned a former Kraft executive’s prediction that companies will invest in what I’m calling Re-Value Engineering: focusing on taking out less important features and lowering the price, rather than just adding more features and cost into products. Do we see signs of this already? What does it mean for our industries? Here are a few examples from this week’s news… (more…)
Tags: AMD, business model innovation, commoditize, engineering, feature optimization, Kay Plantes, Microsoft, new economy, price-performance ratio
Posted in Company Profiles, NPD News | 1 Comment »
Tuesday, October 19th, 2010
When the former President of Kraft Foods, the V.P. of Consumer Insights at General Mills, and the CEO of M/A/R/C Research all agree that we are embarking on a major industry shift, it is hard to ignore. That is precisely what happened last week at the 2010 Marketing Research Summit held at University of Wisconsin-Madison. I am loosely calling the theme of these presentations “from Great to Good,” because they address downsizing of budgets from the boardroom to the living room. Here are some ways they see businesses acting differently over the next 5 years… (more…)
Tags: downsizing budgets, General Mills, Kraft Foods, MARC, marketing research skills, social media research, value engineering
Posted in Company Profiles, NPD News | 2 Comments »
Friday, September 24th, 2010
Product Superiority is the holy grail of product development. What makes a product superior? If you are in the food business, you might say it is about winning in a blind taste test. But what if your product isn’t superior on a blind basis? Should you reformulate? Not necessarily. According to an interview with Paul Bloom, professor of psychology at Yale University and author of How Pleasure Works, (more…)
Tags: How Pleasure Works, Paul Bloom, product superiority, science of pleasure, Taste Test
Posted in NPD News, Strategic Ideas | No Comments »
